Business Name
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What is the probelm that your business has the solution for?
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Describe your solution and provide three key words to sum it up.
What should your satisfied clients experience from your solution?
How do you want your audience to feel after working with you?
Where do you want your business to be or what do you want your business to achieve in the next 10 years?
What would you like your audience, suppliers and the wider public to say about the way you conduct business?
Provide as much information as possible about who your audience is
Describe your perfect client.
From your perspective, what are their strengths or weaknesses?
What is the one key area in which your solution excels?
What characteristics would you like your audience to see in your brand (E.g.: bold, modern, traditional, etc)
Provide 3-4 examples of brands that you like the appearance of and describe what you like about them.
These could be in or outside of your industry
Do you have any specific brand collateral requirements?
(eg. Business Cards, Brochures, Advertising, Etc.)
Do you have any specific website requirements?
(eg. ecommerce, scheduling, software integration, content distribution, etc.)
Please provide any other insightful information we can use in the development of your brand.
(This can include insights about your customer, competitors, industry or trends happening in your marketplace. - No additional information is out of place in this section.)
