What does empathy-driven mean?

Glad you asked! Empathy-driven strategy and design is our way of creating branding and websites that intuitively connect with your audience and authentically express your unique brand. We put an emphasis on user research in the early stage of the project and use tools like persona profiles, empathy maps, user journeys to put ourselves in the position of your ideal client or customer.

“Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.” - Nielsen Norman Group

As an empath and inherently sensitive person, Victoria has a knack for understanding just the right approach for our clients. We also practice being aware of potential biases and assumptions throughout the process.