15 Prompts to Uncover Your Brand Purpose
You can’t fully express your brand on the outside if you haven’t defined who you are on the inside.
Many new clients come to us with the request for a new logo, but we don’t start there. Why? Simply, it’s what consumers care about. Hear me out…
In the realm of branding, there's a force that goes beyond logos and taglines—a force that magnetizes people to brands on a deeper level, fostering meaningful relationships, and driving positive change. This force is known as brand purpose.
But what exactly is brand purpose?
At its core, brand purpose is the reason why a brand exists beyond just making money. It's the North Star that guides every decision, action, and interaction. A strong brand purpose gives meaning and direction to a brand, resonating with both employees and customers alike.
Today’s conscious consumers expect brands to have an understanding of their role and impact in the world around them. They want to know that a brand aligns with their values, and they see brand purpose as a key reason to purchase a product or service.
According to a Deloitte study, the majority of consumers show stronger loyalty to purpose-driven brands who are actively tackling social inequalities. This underscores the profound influence your brand's purpose can wield in shaping perceptions. A compelling brand purpose isn't just impactful—it's the key to standing out in a sea of competitors.
Our purpose? We empower the movement of business for good. We believe business can be a force for good, and we work to amplify the impact of purpose-driven brands. Our work helps purpose-driven businesses weave their unique ethos into every aspect of their brand - from their identity to their digital presence and beyond.
Now, it's your turn to uncover your brand's purpose. We've created a Brand Purpose Worksheet filled with insightful prompts to help you define and articulate your brand's purpose authentically. We hope that this worksheet isn't just a document; it's a catalyst for transformation.
With this worksheet, you’ll gain:
Clarity on what drives your brand beyond profits
Inspiration for creating meaningful connections with your audience
A roadmap for aligning your values with your actions
Ready to uncover your brand's purpose? Click here to download the free worksheet!
P.S. Share your brand's purpose journey with us—we'd love to hear your story!
