The Client
Botanica Land Care is a Massachusetts-based ecological landscape service, a division of RP Marzilli & Company, that specializes in organic edible garden installation and maintenance for residential properties. They pride themselves on their edible gardening expertise and attention to their clients' lifestyles so they can provide all the benefits of homegrown harvests with none of the work.
The Challenge
Previously known as Botanica Fine Gardens, their service has evolved over time to focus more on edible gardens, meadows, and overall ecological land care - so they needed a new name and branding that represented their unique offerings and approach, and that matched the aesthetic that their discerning clientele were expecting.
The Results
This refresh required the complete package - from brand strategy to a website redesign. We led a full day brand strategy workshop with key team members and then developed a thorough, holistic brand strategy complete with messaging and creative direction. We hired the talented botanical illustrator Rebecca Ashley to create custom illustrations for the logo, as well as a series of veggie graphics we could use in their marketing materials.
