Courtney Parker Interiors
A complete brand refresh for an interior designer
The Client
Courtney Parker Interiors is a Boston-based interior designer known for her clean, transitional style and signature blue hues. Her educational background in architecture and interior design and her style and process differentiates her from other interior designers in the area, but she needed a brand and website that communicated her unique offering.
The Challenge
Courtney recently pivoted in her business and needed to establish herself and the new name of her company. She had originally DIY’ed her logo but felt that it wasn’t quite elevated enough. And she had outgrown her old website and needed a newer, sleeker platform to showcase her work.
The Results
Starting with strategy (always), we identified and clarified her ideal type of client (down to what type of dog they have!) and instantly Courtney began to see those clients reaching out to her. We redesigned her visual brand identity to align with her minimal, transitional style and of course work in those signature blues. Her website features unique custom design built on Squarespace - therefore offering a unique user experience, avoiding the cookie cutter style, and providing her with a platform that’s easy to maintain and SEO-friendly.
Since the brand & website launch, Courtney has seen a significant increase in the quality of inquiries. No longer is she wasting time sorting through requests that don't align with her pricing, but she's attracting homeowners who desire her signature interior style and are willing to invest in it.
COURTNEY,
FOUNDER OF COURTNEY PARKER INTERIORS
“When we first started to work together I thought I was hiring Victoria to rebrand my company + design a website, but what I got was SO much more complex than that sounds. I have never made an investment like this on myself or my company, it can be scary especially something you are so passionate about. I was very quickly assured that I was in the right hands, Victoria is super organized, responsive and really listened to everything I was hoping to achieve (and then some). I told her I am super detail oriented and might be a nightmare so feel free to stop me, but with each step of the process I was gushing over everything presented, leaving me with little to no feedback.
“Victoria & Co created everything from logo + brand design to website + SEO. What I received that I didn’t know I was getting was a snowball effect stemming from Victorias work... a brand that I am proud to use on socials and marketing, help articulating my streamlined design process, confidence attracting my ideal clients, a website that is beautiful, easy to navigate and highly functioning. Lastly, a friend and cheerleader in the industry, Victoria takes your company and helps you level up every single aspect with her attention to detail and technical expertise! Within less than 4 weeks of the website launch I have already made my investment back, and then some! I can’t express enough how Victoria and her team impacted myself and my company! Thank you Victoria & Co!”